In a world where people are endlessly fascinated and entranced by popular culture, it is undeniable that certain celebrities just happen to be extraordinarily influential. While politicians, activists, and humanitarians all contribute endless amounts to their causes, celebrities can also inspire and engage. And in the evolution of feminism, one can’t help but mention Madonna. Though she might not be the first woman to come to mind when pondering the list of important figures in the women’s movement, I believe she played a significant role in shifting the stereotypical and ancient ideas about womanhood and sexuality.
Cathy Schwichtenberg writes in her article, “Madonna’s Postmodern Feminism: Bringing the Margins to the Center,” that “Madonna’s postmodern representational strategies challenge the foundational ‘truths’ of sex and gender.” The author argues that Madonna’s music, videos, and performances helped redefine “femininity.” Women began embracing a greater sense of sexual freedom and agency. Schwichtenberg writes that Madonna provoked “feminism to rethink its own lines, limits, and boundaries.”
Women, typically encouraged to button up and remain reserved, were shocked and empowered by the radical and liberating personality of Madonna. And due to the reach of mass media, and the popularity of MTV, Madonna’s videos and images spread through the United States like wildfire. Madonna became a pop culture icon because of her catchy music and over-the-top performances. But she became symbol of the women’s movement as well, as she effortlessly challenged and defied typical gender norms and reinvented the feminine identity.
Here's an example of a Madonna music video, “Justify My Love:” http://www.youtube.com/watch?v=Np_Y740aReI
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